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Author: Admin | 2025-04-28
--> IRVING, Calif., June 14, 2016 /PRNewswire/ -- ASICS launches the new DynaFlyte™ model, its lightest-ever cushioning shoe for runners who want speed. Delivering both lightweight and cushioning, the DynaFlyte model unlocks runners' speed so they can run fast at any distance. Featuring a full-length FlyteFoam™ midsole, DynaFlyte is the first product that allows everyday runners to experience ASICS' latest patented[1] midsole technology in its purest form. ASICS held a global launch event for the DynaFlyte model in New York City on June 14, featuring ASICS elite athletes Candace Hill and Ryan Hall, media, influencers and scientists from ASICS' Institute of Sports Science (ISS). Unlocking Runners' Speed The DynaFlyte model unlocks the potential to run fast by delivering superior cushioning in a lightweight shoe. With less shoe weight to swing forward, runners experience less energy loss, more efficient running and unlock the potential for speed at any distance. Maintaining effective cushioning while simultaneously reducing a shoe's weight is a key challenge in running footwear development. Featuring category-bending innovations, it has defied the inverse correlation between lightweight and cushioning, allowing runners to improve their speed at any distance. Having broken the 10.5 oz barrier, DynaFlyte weighs 9.3 oz for men and 7.8 oz for women.Discover Pure FlyteFoam Technology At the core of the DynaFlyte model is FlyteFoam, ASICS' patented lightweight and responsive cushioning technology — first trialed in MetaRun in November 2015. DynaFlyte marks the first use of FlyteFoam in its purest form, through a full-length midsole engineered to deliver lightweight and highly-functional cushioning.FlyteFoam is the result of about three years of development and over 300 prototypes tested at ASICS Institute of Sport Science. Built with reinforced fibers that work to maintain cushioning, it is approximately 55 percent lighter than the industry standard and is ASICS' lightest midsole. Equipped with a full-length FlyteFoam midsole, DynaFlyte meets the highest level of cushioning standards among ASICS running footwear.The ISS Promise The DynaFlyte model was designed and developed at the ISS, ASICS' research & development center in Kobe, Japan. ISS, the beating heart of ASICS, is where countless pieces of data from amateur and professional runners over the past 30 years are curated and analyzed to inform product development. ISS has put ASICS at the forefront of research in running. Their rigorous approach to product development has led to the discovery of the breakthrough technology, FlyteFoam. DynaFlyte embodies ISS' human-centric science approach to product
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